WELCOME, LET ME INTRODUCE MYSELF
brenda penn
Currently a Creative Director leading UX and product design teams at Photon.
Taking client visions from ideation and transforming them into full build products. Designed for and with the end users while incorporating business strategy.
HERE IS JUST A SNAPSHOT OF WHAT I CAN DO…
As the UX manager and design lead overseeing this project, I played a pivotal role in defining the UX strategy and product roadmap to increase conversion and digital revenue. From ideation to full end-to-end agile implementation, we helped drive important business key metrics through improving the digital customer experience.
PRODUCT DESIGN
KFC US: user research & UX refactorING
WellDyne RX had an existing member portal for prescription management. The stakeholders were seeking to understand their users needs and how they could further improve their portal usage.
USER RESEARCH, PRODUCT STRATEGY
WellDyne Member Portal Research & Design Recommendations
As a Creative Director overseeing this project, I am leading a team of 14 designers, researchers, and copywriters to take on the design challenge of creating a white label product that utilizes a single core platform that services 7 unique QSR (Quick Service Restaurants) brands like Jamba Juice, Auntie Annes, and Cinnabon.
PRODUCT DESIGN, MANAGEMENT
Go To Foods: One Product, seven brands
After conducting a current state analysis of the legacy product and SME interviews, we identified the key areas of improvements and prioritized the users needs to ideate and implement the MVP product with an new updated modern UI design.
